Meet the Team

Catherine McCord

FOUNDER, ENTREPRENEUR INFLUENCER AND AUTHOR

Catherine McCord is the founder of the popular Weelicious brand, a trusted content resource synonymous with family, food and lifestyle. A graduate of the Institute of Culinary Education, she has created online how-to videos that have amassed more than fifty million views and celebrities like Jennifer Garner, Sarah Michelle Gellar & Keri Glassman, RD, swear by her food as a medicine approach to healthy meals.

Catherine has written four cookbooks including her latest Meal Prep Magic and the Smoothie Project. Catherine has appeared on TODAY, Good Morning America, California Live, The Doctors, and is a regular on the Emmy-winning NBC show Naturally, Danny Seo as well as Food Network’s #1-rated Guy’s Grocery Games. She lives in Los Angeles with her husband and three children.

Recent brand partnerships: Amazon, Williams Sonoma, Whole Foods Market, LOMI, Yasso, Nature’s Made and Dietz and Watson.

Catherine co-founded family focused meal company, One Potato, and exited in 2023.

Kaye Popofsky Kramer

FOUNDER, ENTREPRENEUR, CEO & CERTIFIED EXECUTIVE COACH

Kaye Kramer is a dynamic entrepreneur, founder, senior executive, non-profit board member, and certified coach specializing in leadership, executive strategy, and career transitions. She has successfully transitioned across corporate, start-up, and non-profit sectors, consistently driving organizational growth and creating new business opportunities. Her roles have included talent agent at UTA, representing stars like Renee Zellweger, and Executive Vice President at Nielson Entertainment, where she launched their film online testing division. As an entrepreneur, Kaye served as COO of The Babybox Co., guiding the company's transition from a social initiative to a venture-backed startup, and co-founded Nurseryworks, a children’s furniture company, which she expanded to 300+ stores in 8 countries before selling in 2010.

Kaye’s proudest achievement is founding Step Up in 1998, a leading national mentorship nonprofit empowering young women aged 14-29. As founder, she has shaped the organization’s strategic direction, led fundraising efforts, and developed educational programming in partnership with brands like Mattel, Coach, and Dove. Kaye serves on the President’s Council at Tufts University, holds an executive coaching certification from Columbia University, and is a member of the International Coaching Federation with certifications in HOGAN, DISC, and NBI. Her board service includes PHASE ONE Cancer Foundation, The Women’s Guild at Cedar Sinai Hospital, and Oakwood School in Los Angeles.